Tag Archives: plan b

What is Your relationship with money?

For many people, their ideas about money seem to be based more on emotions than knowledge. This has led to the situation where money is mostly used with emotion rather than sense.

“Pay in, pay out” is a familiar saying to many people, but what is more worrying is that many will accept this state of affairs until the end of their life. It doesn’t need to be like this. There seems to be a lot of mystery concerning money and the earning of money. Over the years I noticed that the things I learned could benefit many people. The starting point is that each of us earns money, uses it and needs it. Money is, therefore, very important in our lives; whether we like it or not.

But first ask yourself a few questions:

Why do you want money?

What do you need money for?

What is your relationship with money?

Do you attract money or do you repel it?

What do you think is the best way to get more money?

I have been a serial entrepreneur for over ten years and have been a shareholder in approximately 20 companies. I have witnessed ups and downs in companies in a variety of business sectors over the last few years. This period in my life has taught me a lot.

I grew up around money. I spent my childhood in an unusual environment in Dubai, in the United Arab Emirates. I went to a private school and I had very affluent classmates. We spent summers in Europe and Scandinavia, but always when it got colder we returned to sunny Dubai.

After this rather carefree “MTV” lifestyle spent in Dubai, my mother, my sisters and I decided to move back to Europe, when our parents got divorced. This was depressing for me.

In my twenties I lost my motivation to study. I have never been very interested in how things work in theory and I was unable to find any practical courses about finance at my school. One day I received a magical call from an old friend and I ended up working with a company in the direct sales industry – an industry that is based purely on practical action and, most importantly for me, helping others. I began to study again, but a rather different kind of literature. Books that I had never seen in school. These books talked about personal growth, leadership, attitude, the creation of a new state of mind and so on. I also met a lot of people who taught me how money is made and how to invest it.

I underwent my own lessons in investing and learned how money is lost by investing in poor opportunities. As I went through these lessons I began to realize how important it is to try to automate your income and I learned to appreciate this skill.

Most people are “satisfied” with the income they receive from salaried work. Normal work means that people exchange their free time for money. So, in effect, you are rewarded 100% for what you yourself do. I was taught a different kind of thinking: what if you could earn one percent of the work of one hundred people? And what if each of these hundred people had ten, twenty or thirty customers and, on a monthly basis, you could also earn money when these customers use products and services? This is called automated income.

I have always wondered why people get used to their income level and accept it and somehow give up striving for anything more. I have always wanted to show people that there are also other possibilities and anyone at all can achieve wide-ranging success, if only they are ready to develop their own attitude. I want as many people as possible to understand that everything is possible.

To be continued…

This text is taken from my booklet called Plan B.

Thank You for reading.

Love and Respect.

Mikko Jarrah


Are you the designer of your own life? – Zinzino

Mikko Jarrah has been a serial entrepreneur for over ten years and now he is one of the top leaders in Zinzino. In this blog article, Mikko explains the importance of taking responsibility for your own life and how direct sales help change people’s lives- not only financially.

“This is life changing business development. It’s not only about the money. It’s about who you become – who you are as a person. You are the designer – the Michelangelo of your own life.” – Mikko Jarrah

Am I happy?

Am I doing things that I love?

Do I have support from my family and friends?

Can I spend my days as I want?

Can I travel where I want? 

These questions I asked myself several times some years ago and I received some vague answers.

Later I realized that I have done a lot of work to get to this point where I have this incredible lifestyle and now I can say that I am happy. At the end of the day all we want is to be truly happy, healthy and loved.

As a direct sales professional I meet several people daily and I like asking questions.

During the first 5-10 minutes with a new person I often realize that most people don’t have any big plans in their life, or the plan is designed by someone else:

Society, parents, spouse, boss or their high school teachers and friends.

There is nothing wrong with this kind of lifestyle, but many people often get depressed at some point and might get pretty lost in their lives when they find out that they are living someone else’s dream.

Don´t you want to take responsibility of your life and get even more out of it?

Who is really leading you and your thoughts?

Your boss, your spouse, friends, parents, the bank, media, society or you?

If you live your life for yourself, you need to think about what makes you happy.

This is life changing business development. It’s not only about the money. It’s about the person you become along the way. 

The real deal is when a shy person who used to pretend to be sick at home when he had to give a presentation in front of his own school mates, one year later after working in direct sales gives a key note speech in front of 1000 people – mostly strangers – and doesn’t feel any abnormal sense of nervousness – that person was me.

There are countless inspiring stories of personal development in this profession. Negative people turning positive, sad people turning happy. In general you are stretched to expand your comfort zone and develop into becoming a better person. Satisfaction kills development and in this business – we are satisfied, but not content – because there are always more to accomplish and more people to help reach their goals.

And that is the reason why I love what we do.This business is helping you achieveyour maximum potential.You are the designer – the Michelangelo of your own life.

The blog post also available here: Zinzino

Learn to achieve your goals faster

“No one lives long enough to learn everything they need to learn starting from scratch. To be successful, we absolutely, positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goals.” – Brian Tracy

Greetings from San Francisco! Getting ready to launch US version of Plan B today!

Stay tuned for more information & pictures soon! #planb


All the best,

Mikko Jarrah