Category Archives: Uutta (FIN)

I remember countless times crying in the shower and thinking why aren’t things working as should..

“I’ve put in years of hard work and effort but why isn’t my team and business growing?” I often thought with frustration.

This was back in the days when our direct sales industry was unfortunately more about recruiting than building a real customer base. It was a lot of smoke and mirrors without proper rules and culture.

During my career I have quit and restarted more times than I can remember before finding the company that I work with today.

It took me eight years and four companies to finally arrive home.. ♥️

Over the years I’m happy to see that our industry is leaning more towards being customer driven. That means more quality products with more value created..

It has also been amazing to witness a huge development in the quality of people who are joining our platform economy these days. Today, our events are filled with entrepreneurs, corporate executives, top athletes, health professionals, online marketing professionals just to name a few.

Of course mainly average people like myself who are hungry and willing to learn what it takes to become successful.
In my opinion our industry is not perfect but it’s a better way for the average person to make sure their ladder is leaning up against their own dreams and not someone else’s.

There are very few models our there that have zero risk combined with unlimited income potential.

In each of the companies I have worked with in the past there was always something missing in regards to either the vision, products, management or culture.

I’m forever grateful today to work with a company that has the right leadership, long term vision, heart and culture in place with a product that 95% of the global population needs. Provenly.

So thrilled to see us transforming from an offline direct sales company towards a global tech company that offers ordinary people a platform economy to build a part time business on and eventually become a business owner. 🔥

Of course we have had hick ups and struggles but we have also set many standards in our industry when it comes to our customer driven model, culture and sustainability.

Do you want to create more time, freedom and fun in your life? 😍

Do you want to make more difference in the world? 🌍

This could be for you. 🌟


Leader school 2017.jpg

What are you Grateful for this morning?

Here’s a picture of some of my morning journaling about what I’m grateful for in my business 

I also write about what I’m grateful for in my family and myself 

I highly recommend this exercise to everyone. It boosts our confidence when we do it consistently  

It also brings us to a state of Bliss and happiness and in that state magic starts to happen. Then our visualization and manifestation is much more powerful 

But remember to take Action on your vision and dream 

 Life is so much better when we unleash our full potential and have the courage to go for our dreams.

It all starts with gratitude 

#gratitude #business #freedom #lifestyle #liveyourdreams


Let me tell you about my business partner Ilkka Santahuhta.

He is a self employed coach and personal trainer that used to work 10-12 hour days. He only made money when he was at work.

He was fed up of his PT work because of the long days and was really struggling to figure out how he could scale his business and get out of the rat race and into the fast track. 

Ilkka joined our platform economy business after understanding how great our products are and how scalable our model is.

When he saw the passive income curves, he understood that one day he could also be a business owner after building a big customer base.

Today, a couple of years after joining our part-time business, Ilkka has more time than ever before. He can now focus more on his family, friends and most importantly he has more space to breathe and develop his number one asset: his mind. 😍

Now Ilkka is enjoying his coaching work more than ever because he doesn’t need to have so many clients as before. He can give more quality to them.

Ilkka is earning more than before with working less hours. 🔥

It’s not always about working hard, it’s about working smart with the right kind of platform that has funnels in place that create leverage. 🧐

We are just getting started with this positive top producer. Watch out for more success stories from him and his rapidly growing team of partners. 🙏🤩

It’s an honour to call you my friend and business partner. 👊

To your success! 🌟😍🔥

 — with Ilkka Santahuhta.


I love the moment when people understand that they can choose how to live their life..

I’m grateful that I got to share my story to around 1000 hungry entrepreneurs in Helsinki yesterday! 🙏

I talked about different seasons in my life.

There have been seasons when I needed to focus more on work and there have been seasons when I wanted to focus more on rest and family.

The great thing of being an entrepreneur in a platform economy is that there is virtually no risk and we have more freedom compared to many traditional businesses.

I shared what living in Spain taught me and why we moved back to Tallinn with my family. The main reason for me is to be closer to the great community we have build, my mentors and mentees.

I love to live in a growth and startup environment and surround myself around ambitious people who are all about contribution.

I also talked about the importance of starting every morning with journaling things that we are grateful about, journaling our dreams/goals for the next 3-5 years and writing down the most important task for today to get us one step closer to them.

And how to schedule all of that into our already busy lives. 🌞

There are so many exciting things happening in our main business due to a transformation into a global tech company. 🤩 🌍

Now is the season to work which for me means inspiring more people to go for their dreams and run together to turn them into reality!

My goal in the next 3 years is to build an economy of over 100.000 happy customers and have +500 people in my business who are fully financially independent. That’s hugely exciting! 🔥❤️🏃‍♂️🌟



I’m Ready to run again! 

In fact, I’m already running with a Booster button integrated in my shoes. 

After chilling two years in Andalucia with la familia it feels so great being All in and back in the game of helping people! 

In the last few weeks I have had more productive meetings than in the last two years in Spain. 

 I feel Stronger and Faster than ever before

 I am ready for more Success than ever before

 I feel like a little kid in Christmas morning 🎁

 I am ready for more Experiences than ever before

 I am ready for more Growth than ever before

 I am ready for more Conribution than ever before

 I am so Happy and Grateful for this Amazing opportunity 

 I am Ready to go full out and inspire tons of people globally to transform and go for their dreams! 🙏

Are you running for Your dreams or someone else’s?

Go for Your dreams!

#Allin #feelsgreat #dowhatyoulove #livewithheart #marchingto1million



How I got over the fear of public speaking..

How I got over the fear of public speaking..

Back in school, whenever we had to make a talk in front of the class, I was petrified. Thinking back it feels a little funny considering that they were all familiar faces and friends. But it sure didn’t feel funny at the time. I can relate to the study which shows that fear of public speaking ranks above the fear of death..

I remember one time at secondary school I went purposely to bed with my hair wet and switched the a/c to freezing cold. I got sick and could stay at home, and was relieved because I skipped the book presentation in english class..

Fast forward around 8 years. I had just started over a month ago in my first business. We were just about to start our weekly seminar in Helsinki. I was just part of the audience. Or so I thought.

Just before the start of the seminar my mentor pulled me to the side and said that we have a situation before solution, one of the speakers called in sick. He continued – “I believe that you are ready to step in as a substitute”..

I could feel my heart almost jumping through my throat. My fingers started to sweat and I couldn’t breathe..

But I had learned that when you get an opportunity that gives you a chance to step up to the next level, you should say yes.

My mentor told me to relax because I had given the same talk in a one to one situation many times. He gave me a tip to concentrate on my breathing and he asked me to picture him in the audience as one big person and just look at him during my talk.

Coming on stage, I remember almost fainting. I don’t remember anything about my talk. But the audience gave me support and the feeling of euphoria after my talk was unexplainable. I got praise and constructive feedback from my mentor. I wanted more.

The next month I was organising my own seminars to my team and since then, I have been talking in front of smaller and bigger audiences constantly.

Even today before I go on stage, I have a bit of fear and I feel a bit nervous, but overtime I have learned to embrace it. And I love the adrenaline rush that kicks in during the talk. That’s a sign that even after fifteen years in the industry, I still love what I do and am constantly learning and growing to become better. ❤️

“All leaders have fear, they just have learned to act despite of it”.

The best thing about giving speeches is that the person giving the talk learns the most. 🌟

So the next time you are offered to give a talk and it feels super scary, just say yes. Everything will work out great and you will grow to become a better version of yourself. 🔥

If someone would have told me over twenty years ago, when I turned the switch in the a/c to freezing cold before going to bed, that in the future I would be giving keynote speeches to thousands of people internationally, I would have asked them to check their medication. 😁

“If somebody offers you an amazing opportunity but you are not sure you can do it, say yes – then learn how to do it later!” ― Richard Branson.

#publicspeaking #practicemakesmaster #justdoit #zinzino

public speaker

Ramifications of quitting

Here are a few takeaways from my morning reading from the book PAiLS by Chris Brady about the power of Why and ramifications of quitting.

“He who has a Why to live for can bear almost any how” Friedrich Nietzsche.

🌟Motivation is your own responsibility.

🌟The main reason why people quit something worthy is the lack of a large enough dream.

🌟Don’t be tempted to trade in the long term great for a short term good.

🌟Quitting is a permanent solution to a temporary problem.

🌟In order to accomplish our heart’s desires, we must continually boost our hunger to do so.

“People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily” Zig Ziglar.



Seven years ago I was going bankrupt and getting divorced..

And I decided to use the last balance of my credit card and travel to Garda lake in Italy together with my friends Miikka and Antti for one week.

I had been an entrepreneur for 8 years and was totally burned out financially, emotionally and mentally. Before traveling to Garda lake, the direct sales company we had worked incredibly hard to build a decent business with was going bust after six years.

On top of that my investments backed with huge personal loans (don’t try that at home) were also backfiring and two of the companies I was a major shareholder in were going bankrupt.

Two weeks before we travelled to Italy I had started as a partner with a Swedish direct sales company called Zinzino. My hopes were not too high because I was totally burned out.

Also because I was so immersed in all the adversity related to my business, I had actually totally neglected our relationship with Anita for too long and had taken everything for granted. Somehow during the week I was able to turn my fears of bankruptcy and loosing an once amazing relationship with Anita into hunger. I decided to turn things around and I felt that zinzino came into our life for a reason.

When we got home I started to work with the business but getting started was tougher than I thought. I felt that I had burned too many bridges because of so much adversity and failure. I remember walking out from a few business presentations because I just couldn’t see how I could get to even break even with my finances.

I’m so thankful that my dear friend Manu kept believing in me and pushing me forward and thank you also to Ørjan for taking me under your wing and teaching me to play in a totally different league than before. 🙏

Despite of great mentors I quit more than anyone in my team but i also managed to fight back every time I was feeling down or filled with fear (which was several times a day in the beginning). And for once in my life I decided to focus one course until successful and persevere through the pain and fear. I also decided to not take things so serious, trust my intuition and take it step by step.
One customer at a time…

And here we are again in Verona, Italy after seven years, with my best friends (thank you Anu for organizing) who I have built an incredible business and travelled around the world together with, who are Godparents to our kids, best men at our wedding and best business partners one could ask for.

The last seven years have been the most challenging but at the same time the most rewarding in all possible ways. After five years of hard but rewarding work, my bankruptcy turned into freedom and our almost divorce turned back into love with two wonderful boys as strawberries on top of (and in) the cake.

We should all have a license to fail because we can only get to success through failure.

“It doesn’t matter how many times you fall, it matters how many times you get up and keep moving forward”.

Thank you once more to Manu, Olli, Ørjan and Anita and to many others for believing in me when I didn’t see the light myself.

Thank you also to Zinzino and my team for being the greatest in the world. Let’s continue thriving and making history together.
This is just the beginning peeps! 🙏🚀garda1

#gratitude #fightforfreedom #zinzino #friendship #1millioncustomers#fromfailuretosuccess #backinbusiness

Back in business

After working quite intensely with my main business Zinzino for five years and after having our second son, Arman, we decided to move to south of Spain for a while to live a more laid back lifestyle. My Dad wasn’t around much when I was growing up so one of my goals was to have an opportunity to be home more with my kids especially when they are small. These are the best and at the same time the most challenging times I have experienced. Nothing teaches us more than our own children. It’s a true leadership challenge that never ends. I’m so grateful that I have had the chance to watch them grow and be there to play with them. Me and my wife, Anita, also had a chance to work more on our physical and mental well being and it has been a true blessing.

After chilling in Spain with la familia for two years it’s great to be back in the game of inspiring people to change and to follow their dreams. True happiness I have learned comes from growth and contribution. We love living in and working from the old town of Tallinn now. This city is so alive, and we love the medieval energy combined with a great startup and entrepreneur friendly environment!

This is one of the most powerful exercises I have done for getting the focus back on the most important thing!  Especially powerful after an incredibly warm holiday season. It’s called the blueprint to your soul. Thank you Vishen and Mindvalley for teaching me this. ❤

Here are the 3 Most Important Questions to unlock that blueprint. 

1. What kind of experiences do you want to have? 

2. How are you ready to grow to make those experiences happen?

3. How will you contribute?

Here are my top ones. Work in process.. 🙂 


1. Travel around the world while Inspiring people to change and to follow their dreams.  

2. Having a healthy and lean body.

3. Being happy and having peace of mind. 

4. Having a healthy and happy family.

5. 3-6 month sabbatical every few years with family traveling around the world meeting our friends & having the time of our lives. Returning home to a business that has continued growing. 

6. Everlasting, ever growing wildly romantic relationship with Anita. ❤ 

7. Keynote Speaker at Mastermind Event and Go Pro Recruiting Mastery.

8. Giving a ted talk. 


1.  Have a super effective mind focused on doing the right things.

2. Be more present with myself and my family. 

3. Listen more to my intuition. 

4. Connect with my spirit. 

5. Mindvalley Academy and A-fest every year.

6. Daily meditation. 

7. Read 2 books on areas I want most growth on every month.

8. Become a world class speaker and mentor. 

9. Meeting with a mastermind group that are doing better than me consistently.


1. Inspiring people all over the world to change their lives and go for their dreams. 

2. Be able to help when needed.

3. Living my legacy.

4. Be the best role model and example to my children. 

5. 100.000 Active customers in balance in my Zinzino business.

6. “Be the change I want to see in the world”. 

What are your answers to the 3 most important questions? 

Here’s a link to the full training by Vishen Lakhiani: 3 Most Important Questions

Thank you for reading and I wish you an amazing day!

Networking Times – One more dream came true

Attract a Great Teacher, Then Become One Yourself 

In the early years of my network marketing career I gave incredible presentations that lasted at least two hours. I had an amazing closing rate of close to 50 percent. The only challenge was that my business was not duplicating because everyone wanted Magic Mikko to do the presentations. I couldn’t understand how others were killing it and going up in the recognition ranks while I was stuck at middle management levels, even though I was the best closer on my team.

Thanks to my upline and mentors I started to understand that in this business we need to be good at teaching and we don’t have to be the best sales guy out there to make it to the top. Actually, quite the contrary. Duplicating simple basic steps over and over again is the name of the game.

One of the biggest preconceptions in our business is that prospects think that sales people are the most successful. That’s just not true. Normally sales people are good in getting many customers and new distributors into the business, but they often lack skills in duplication. School teachers on the other hand learn how to sign up a few customers, but are very effective in teaching others how to do the same. This is of course the aim of the business.

Our business is very simple: all we need to do is learn how to make a few customers among people we care about and then teach a couple of distributors to do the same. And duplicate this over and over again until we have turned our dreams into reality. This would work even if we were dealing with robots. The challenge is that many times people make it complicated in their mind. This is also what makes our business fun and worth striving for.

The best way to become an effective, respected teacher is by practicing. As the saying goes, practice makes perfect. What also helps immensely is to find a mentor who has already reached the level you want and has the results, versus someone who is just reading from the books but not necessarily practicing what he or she preaches. The good news is that if you work with an ethical company you will always find a mentor; sometimes you just have to look high enough.

Whether I’m giving a one-on-one coaching session to one of my team partners or giving a presentation to 2,000 people, the one who always learns to most from it is myself. The more you teach, the more you learn and develop. The more you coach and present, the more disciplined you become in practicing what you preach because the message embeds deeper and deeper into your subconscious mind.

As the teaching goes, we need to put 10,000 hours into anything we want to become professional at. This means that for us to build a huge business, not only do we need to put in our 10,000 hours of becoming a great teacher and mentor, but also we need to duplicate the same with our team.

If you want more milk, you need more cows. In other words we need to let the birds fly free from their nest. The best way for your team to learn and develop is by becoming more independent.

I have been a serial entrepreneur for over ten years and have been a shareholder in approximately 20 companies. I have witnessed ups and downs in companies in a variety of business sectors over the last few years. This period in my life has taught me a lot more than all the schools I ever went to.

What I love most about direct sales is that we get to practice all the best sides of owning a business without having to concentrate on the more unpleasant stuff, such as logistics and invoicing of goods, to name a few.

Most importantly in traditional business we are often left alone with our thoughts and problems. That can be very expensive. I would have saved millions during my career if I’d had a mentor helping me who had already made it to the top of the game in the same industry.

In direct sales, it’s important that our mentor not only talks the talk, but the best ones are also willing to walk the walk together with you all the way to the top or as high as you are willing to go. Conversely, when looking for new people to mentor, I’m scouting for five characteristics or habits in people:

  • You are hungry and ambitious.
  • You are proactive, take responsibility, and focus on your circle of influence.
  • You commit to working the plan continuously for a minimum of two years.
  • You attend all events I attend and do at least one hour of personal development every day.
  • You call me more often than I call you.

If you want to attract a great teacher or mentor, be proactive: raise your hand high in the sky and use your voice to make sure you are noticed.

Originally from Finland, MIKKO JARRAH is currently based in Estonia.

He has been a serial entrepreneur for over ten years and is now a top leader in his network marketing company. In just three years he has build an international network of over 10,000 active customers mostly in Finland, Estonia, Latvia, Poland, and the U.S.

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